The Wild Animal Sanctuary
For this project, the focus was on creating a new brand identity for The Wild Animal Sanctuary in Keenesburg, CO. This non-profit rescued abandoned and neglected wild animals, providing them with safe shelter and care. They also educated the public on the importance of protecting these animals. The sanctuary had three locations in Colorado and one in Texas.
The reason for choosing this non-profit was a personal love for tigers and a passion for big cat and wildlife rescues. The new logo design featured silhouettes of the animals they rescued. Inspired by the World Wide Fund panda logo, the goal was to create a simple, yet impactful logo.
The logo retained the organization’s theme colors of orange and purple, but used a more pictorial and abstract style. This created a unique and recognizable brand identity that reflected the sanctuary's mission.
