unvrsoul is a podcast based in Chicago, IL. The podcast discusses and features Soul/R&B music from around the world catered to adventurous listeners. The font used in the logo is representative of the 50’s-70’s when soul music began. The letter “o” is depicted by a combination of a record and galaxy. The colors used were influenced by colors seen throughout the universe.

The project included creating a branding guide that features branding collateral such as business cards, letterheads, envelopes, merchandising, websites and social media content.